A business driven
Product (UX) Designer.
Hi đź‘‹, nice to meet you.

đź“Ť Currently building cool stuff at Picnic Technologies

Hi there, I’m Les — a Product Designer with strong business instinct and a deep belief in user-centred product development.

I design and lead complex, large-scale products by bridging customer needs, business goals, and technical constraints. My work spans both strategic and hands-on design: from shaping product vision and design roadmaps to translating ambiguous business ideas or needs into clear, high-quality scalable experiences that ship.

I’ve primarily worked within online retail and e-commerce, contributing to core shopping experiences, search and discovery, and payments. I collaborate closely with product, engineering, research, and business teams, and I’m especially motivated by turning complexity into clarity and creating experiences that scale — for users, teams, and the business.

My background includes UX and product design, service design, and brand-led digital experiences. I’ve worked with digital agencies including Momkai, Isobar (Dentsu), and The Valley, and I’m currently a Principal Designer at Picnic Technologies.

View my work →

Previously at,

Momkai | 2022
UX design internship

Momkai is an award-winning strategic design agency that focuses on creating calm and meaningful (digital) member experiences. As a member of the UX team I worked on various projects during my six month internship. Daily routine generally consisted out of defining strategy, conducting UX research, creating wireframes and prototypes, assist or lead co-creation sessions with clients, and collaborate with visual designers and developers.

Visit Momkai →

The Valley | 2020
Visual interface design internship

The Valley is full-service digital agency offering a range of services. For instance service design, UX design, front-and backend development, and data-and privacy protection. As a member of the visual design team I’ve worked on various branding and intrprojects. Daily tasks would primarily consist out of creating new brand concepts (typography, colours, website design, print design) and reviewing these concepts with peers and clients.

Visit The Valley →

Isobar (Dentsu) | 2017
Visual design & photography internship

Currently known as Dentsu Creative, Isobar is a global digital agency offering a suite of services to their extensive client base. The agency has won over 400 awards and was named a Leader in the Gartner “Magic Quadrant for Global Marketing Agencies”. As a member of the creative team I helped create visual designs and photography for global brands such as Foot Locker, Philips, Coca-Cola Company (Aquarius and Coca-Cola), Anheuser-Busch InBev, and Dutch brands such as Etos and Libresse.

Visit Isobar →

Noahgroup | 2016
Visual design & photography internship

Noahgroup is a Dutch clothing agency that offers production and branding services to both external brands and in-house brands. During my six-month internship I was primarily working on their two in-house brands; where I’ve helped with creating clothing design concepts and played a role in developing their photographic identity on socials.